The core of the Facebook brand is our user experience, and this experience is continually reinforced by our product's distinct look & feel, functionality, personality, and utility. Because Facebook strives to make our product useful, everything that exists within the site should conform and contribute to the overall Facebook user experience, including advertising.

Facebook Advertising Philosophy:

Facebook is committed to protecting our user experience by keeping the site clean, uncluttered, and free from intrusive advertising. We believe that we can help transform existing advertising on Facebook into tailored messages to our users, because they are based on how their friends interact and affiliate with the brands, music artists, and businesses they care about.

Facebook provides the following guidelines to help you communicate more effectively with your desired audience. Please note that all advertising placed within Facebook must adhere to these guidelines, and Facebook reserves the right to reject any advertising that we deem contrary to our ad philosophy. These guidelines are also subject to change at any time.

NOTE: In addition to the guidelines below, all advertising on Facebook must comply with our Privacy Policy and Terms of Use

1. Accounts
• Advertisers are not permitted to manage multiple accounts.
• Advertisers must not programmatically automate the creation of accounts or ads.
2. Landing pages / Destination URLs
• Ads that contain a URL or domain in the body must link to that same URL or domain.
• All users must be sent to the same landing page when the ad is clicked.
• Landing pages that generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page are not allowed.
• It cannot use "fake" close behavior (ie. when a user clicks the 'close' icon on the page, the page should close down and no other behavior should result).
• It cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present additional/unexpected behavior (for example: another ad or page).
• No ad may require viewers clicking on the ad to submit personal information (cell phone numbers, physical addresses, or email addresses) on the landing page in order to obtain the information promoted in the ad.
• A secure server connection (https) must be used when collecting personal information from users.
• Landing pages cannot contain Facebook trademarks or logos, or otherwise reference Facebook in the content of the landing page or its URL.
3. Accurate ad text
• Advertising copy must directly relate to the content on the landing page.
• The ad title and body must clearly state and represent the company, product, or brand that is being advertised.
4. Grammar, spelling, and capitalization
• Ad text must be in logical sentence form and contain grammatically correct spacing.
• Ads must use correct spelling.
• Ads may not include unnecessary capitalization (such as 'FREE'). Acronyms may be capitalized.
• Ads may not include excessive repetition.
5. Punctuation and symbols
• The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
• Repeated and unnecessary punctuation or symbols is not permitted.
• Symbols may not be used to substitute for letters (e.g., "$ave" instead of "save").
6. Language and image content
• Provocative images will not be accepted.
• Ads may not contain, facilitate or promote adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual.
• Ads may not contain, facilitate or promote offensive, profane, vulgar, obscene, or inappropriate language.
• Ads may not contain, facilitate or promote defamatory, libelous, slanderous and/or unlawful content.
7. Content restrictions

We do not accept advertising referencing, facilitating or promoting the following:

• Liquor, beer, or wine
• Tobacco products
• Ammunition or firearms
• Gambling, including without limitation any online casino, sports books, bingo, or poker
• Ringtones
• Software downloads, freeware, or shareware
• Scams, illegal activity and/or illegal contests, pyramid schemes, or chain letters
• Uncertified pharmaceutical products
• Adult friend finders or dating sites with a sexual emphasis
• Web cams or surveillance equipment
• Web-based non-accredited colleges that offer degrees
• Inflammatory religious content
• Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities
• Political content that exploits political agendas or uses "hot button" political issues for commercial use regardless of whether the advertiser has a political agenda
• Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation or language of such individual or group
8. Facebook references
• Ads are not permitted to mention or refer to Facebook, its site or its brand in any manner, including in the title, body, image, or destination URLs.
• Ads must not use Facebook logos, trademarks, or site terminology (including Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, The Wall, and other company graphics, logos, designs, or icons).
• Facebook site features may not be emulated.
9. No incentives
• No ad may offer incentives to viewers for clicking on the ad, for submitting personal information (cell phone numbers, social security numbers, physical addresses, or email addresses), or for performing any other tasks.
10. Prices, discounts, and free offers
• No ad may be deceptive or fraudulent about any offer it makes.
• If an ad includes a price, discount, or 'free' offer, the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed.
• If an ad includes a price, discount, or 'free' offer, the advertisement must clearly state what action or set of actions is required to qualify for the offer.
11. Copyrights and trademarks
• In both ad text and image, you must not include any content that may be deemed as infringing upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right, or that is deceptive or fraudulent.
• Advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Facebook Site.
12. Spam
• No ad may contain, facilitate or promote 'spam' or other advertising or marketing content that violates applicable laws, regulations or industry standards.
13. Downloads
• No ad is permitted to contain or link, whether directly or indirectly, to a site that contains software downloads, freeware, or shareware.
• No ad is permitted to facilitate or promote (or contain a link to a site that facilitates or promotes):
  (1)
  Collection of demographic and usage information from a user's computer without the user's express consent,
  (2)
  Collection or request of usernames or passwords from any user,
  (3)
  Proxying user names or passwords for the purpose of automating logins to the Facebook site,
  (4)
  Containing or distributing any software that (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Facebook's express prior approval, (v) presents any download dialog boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right